User experience for this project was an exciting challenge. Through workshops with Global Minnesota staff as well as usability testing, we created a user-centered hierarchy. The site’s target audiences included college students, young and experienced business professionals, primary school educators, international professional exchange visitors, current members, and pretty much any Minnesotan interested in global topics. Few users would have a full understanding of the large variety of programs Global Minnesota offers. We needed them to be able to get where they needed to go quickly but also encourage them to explore the site, become members, attend events, and more.
We greatly valued Saint Paul Media’s thoughtful approach to our website redesign, which balanced aesthetics with functionality. They use a well curated process, which helped us organize and present information to better reach end users on a variety of platforms.
Maria Paik, Marketing Communications Manager | Global Minnesota