Last updated on November 15, 2023
At Exodus Lending, we were floundering when implementing the new GA4 Google Analytics platform and needed support to make sure we could accurately set it up and track relevant website activity that helps inform and measure effectiveness of both our fundraising and programs. Darin demystified this daunting task and walked us step-by-step through the process so we could have the confidence to use the tool on our own. We learned more in an hour with Saint Paul Media than we have learned in entire month-long consulting engagements in our past!