![](https://stpaulmedia.com/wp-content/uploads/2023/09/ifound-macbook-jpg.webp)
![](https://stpaulmedia.com/wp-content/uploads/2023/09/ifound-phone-jpg.webp)
Logo Refresh
Initiative Foundation wasn't looking for a full rebrand, just a bit of a touchup. A complaint of the old logo was that it felt unbalanced and their name seemed to disappear when placed in a grid of other logos. We revised their existing logo symbol and modernized their wordmark.
![](https://stpaulmedia.com/wp-content/uploads/2023/09/ifound_mockups.png)
![](https://stpaulmedia.com/wp-content/uploads/2023/09/newoldlogo2-jpeg.webp)