The Initiative Foundation’s website is a key marketing tool used to promote their economic and community development work and the philanthropic donor services provided 14 Greater Minnesota counties and 2 tribal nations. It’s where they inspire donors and drive traffic to an array of giving options, list grants, training opportunities, and share stories from their magazine IQ. Not only did the Initiative Foundation need a new website, they were also seeking a brand refresh. This project began with a robust research phase consisting of stakeholder and end-user interviews, building user personas, and starting from scratch with their user experience. We underwent a full creative process and thoroughly enjoyed working with their team over the course of the project.
Initiative Foundation wasn't looking for a full rebrand, just a bit of a touchup. A complaint of the old logo was that it felt unbalanced and their name seemed to disappear when placed in a grid of other logos. We revised their existing logo symbol and modernized their wordmark.
